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Sponsorship of online dating site includes events and sampling.
October 28, 2014
By: Christine Esposito
Editor-in-Chief
Wella Professionals is partnering with the world’s largest online dating company, Match. The year-long collaboration kicked-off with a “Girls’ Night Out Stir Event” in New York City at a Wella Professionals salon, where Wella stylists offered single women expert styling to get them ready for a happy-hour mixer with single men looking to mingle. The night kicked off a nationwide tour where 19 other Wella Professionals salons will be offering complimentary styling to Match subscribers before th...
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